Let's face it, you're afraid to ask... You hear people using that term over and over again. You're not sure what means. But at this point, asking someone to define it would be akin to asking people what "Lost" or "24" is around season 3. The question alone makes you feel like an ignorant recluse coming up out of the basement for fresh air. You could Google it, but you don't. It's just too hard to pull yourself away from Facebook and Youtube to look up a term you're really not even … [Read more...]
How to Make People Like You Online
The smell of fresh, hot blueberry muffins and sweet chocolate pastries bum rushed my senses as I walked through the bakery door. I was instantly in a better mood. I hadn't met Alex before, but we had exchanged a few short, courteous emails after being introduced by a top-notch networker we both know. It didn't take long to decide an in-person meeting would be a good next step. I suggested Friday at 10am. He suggested this amazing bakery. I liked him already. The meeting … [Read more...]
10 Key Twitter Terms to Know Today
Do you get the sense that everyone else is on Twitter? Everyone, but you. Ever taken a sneak peak at Twitter? Created an account just to explore? Checked out a friends Twitter page? Let's be honest. It's weird, right? Odd. It's like a whole 'nother world. I agree. I think it's weird, too. But you know what? You get used to it. After a while, the weirdness fades... For the most part. I realize most small business don't understand Twitter. Part of this is due to the ever growing, … [Read more...]
5 Sure-fire Ways to Get Repeat Visitors to Your Website
If you're selling a service, high-ticket item, or a commitment, potential customers don't arrive at your website, take one look, and write you a check. (If they do, please call me - I want in on that action.) Users will visit a website several times before making a decision to act. In fact, there is often a direct correlation between the cost of your services and the amount of time a customer will spend doing research. You put in the effort to get people to your website. You network. You … [Read more...]
How To Sell Your Services Like Apple Sells iPhones
The first generation iPhone was awful. Ok, it wasn't awful. It was pretty amazing. Just not as amazing as the current iPhone. I owned the first gen iPhone. No copy and paste. No landscape view. No real GPS. No lots of things. Could they have made it better? Yes. Could they have put more features into the first one? Yes. They could have, but they didn't. … [Read more...]
How To Build Instant Credibility With Your Prospective Customer
Want your customers to trust you? Tell them they don't need you. They don't need your service. There's a cheaper, more effective, or simpler approach to solving their problem or generating results. Give them free advice, or take five minutes to point them in the right direction. When someone realizes you're putting their best interest over your financial interests, you gain immediate credibility and trust. Firestone gained my trust when they told me they fixed a problem I thought may cost … [Read more...]
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