If you want people to like your Facebook page. Follow you on Twitter. Read your blog If you want them to watch your videos. Sign up for your emails. Recommend you on LinkedIn. Review you on Yelp. Positively. If you want people to ultimately spend money. Buy your product. Hire you or your firm. Tell others. Evangelize. You've got to do the work. As Seth Godin puts it, "the hard parts". If you're a painter, painting isn't the hard part. If you're a consultant, consulting isn't the hard … [Read more...]
How To Survive As A Solopreneur
Being a solopreneur is hard as junk. It will often nearly kill you. Seriously. I've almost died twice. If you're like me, you need some tips. And I'm going to give you some. Don't Take Yourself Too Seriously You went into business to do your own thing. Do. Your. Own. Thing. Stop trying to run your business the way everyone else in your industry is running theirs. Break up the norm. Make weird business cards. Make up words. Tell stories. Be funny. Be entertaining. Make stuff … [Read more...]
How To Get Your Customers To Sell Themselves So You Don't Have To
My wife and I are standing with the realtor looking at the nearly completed new house. It's not ours. One he's showing us. A new neighborhood with new houses going up. He can tell we like the house. He asks us a few questions about our kids. About guests. In-laws coming. Within minutes my wife is thinking aloud which room will be the younger child's. Which one will be the oldest's. Where the in-laws will stay when they visit. Where the furniture will go, and how the kitchen will be … [Read more...]
3 Killer Concepts For Creating Products That Market Themselves
Want to cut down on marketing costs? Create a product that markets itself. It's not that hard but does require quite a bit of creative thinking. Here are three great examples of products that market, so you don't have to: 1. Little Missmatched Little Missmatched sells crazy, colorful girls socks in packs of three. Nope, not a typo. You don't get 2, 4, or 6. You get 3. None of which match. … [Read more...]
How To Make Every Single Customer Happy, And Keep Your Sanity
The key to great customer service is simple. Simple, but not easy. If you want to offer great customer service. To wow your customers. To amaze them. If you want to make all of your customers happy, set appropriate expectations. At the very beginning. Then, exceed those expectations. No, it's not rocket science. It's also not common sense. Trust me. I've seen dozens of small business working hard to meet expectations they never set. Failing miserably in the process. When YOU set the … [Read more...]
How To Turn Your Art Into A Highly Profitable Business
Stop working so hard to perfect your Art. Your sound. Your style. Your flow. Build an audience first. A fan base. A small group of people who love what you do. Who love your music. Your paintings. Your poetry. Start small. Start with 10. Ten raving fans. Fans that love what you do. Fans that love what you do so much they'd die if they didn't tell their friends. When you get those first 10, treat them like rockstars. Give them the inside scoop. Behind the scenes. Drafts. One-of-a-kinds. … [Read more...]
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