The key to great customer service is simple. Simple, but not easy. If you want to offer great customer service. To wow your customers. To amaze them. If you want to make all of your customers happy, set appropriate expectations. At the very beginning. Then, exceed those expectations. No, it's not rocket science. It's also not common sense. Trust me. I've seen dozens of small business working hard to meet expectations they never set. Failing miserably in the process. When YOU set the … [Read more...]
How To Turn Your Art Into A Highly Profitable Business
Stop working so hard to perfect your Art. Your sound. Your style. Your flow. Build an audience first. A fan base. A small group of people who love what you do. Who love your music. Your paintings. Your poetry. Start small. Start with 10. Ten raving fans. Fans that love what you do. Fans that love what you do so much they'd die if they didn't tell their friends. When you get those first 10, treat them like rockstars. Give them the inside scoop. Behind the scenes. Drafts. One-of-a-kinds. … [Read more...]
The Money Making Method Behind The Academy Awards, You Can Do It Too
The Academy Awards were last night. Money was made. A lot of it. Bucketloads. How that money was made is a fairly simple concept. A concept you too can use to make money. Lots of it. In short, it's the creation of a Win-Win-Win-Win-Win scenario. The nominees and award winners win. Ok, obviously the winners win, but you know what I mean. All nominees get recognition, and lots of it. The broadcast networks and stations win. They get to air an event in which the who's who of Hollywood shows up … [Read more...]
Why You Really Don’t Need Social Media
You really don't need social media. Facebook. LinkedIn. Twitter. Pinterest. Google+. Your business isn't worth talking about. Your message isn't clear. You don't know why you're using social media. You don't know if it's working. Your potential customers aren't using social media. You don't have a decent website, blog, or email marketing system in place. Your content is horrible. Social media is a distraction. It's your favorite procrastination tool. You're wasting time. It's keeping you … [Read more...]
25 Ways Running A Small Business Is Like Raising A Child
I own a small business. I'm also the father of a two young boys. I've recently come to the conclusion that these two positions are quite similar. Here's my list of 25 ways running a small business is like raising a child. 1. Neither come with instructions. 2. They're both messy. 3. Maintaining a positive attitude is critical. 4. Prayer helps. 5. Patience is a virtue. 6. You learn to deal with stinky stuff quickly. 7. You can never be fully prepared. 8. You learn something new … [Read more...]
There Is More To Launching A New Product Than Marketing It
Earlier this year McDonald's came out with it's new line of coffee. They apparently spent $100 million in marketing and advertising. I personally felt bombarded with McDonald's coffee ads telling me it's as good as Starbucks at a fraction of the cost. Well, the marketing worked for me at least, and I tried their coffee - twice. Honestly, I thought it was pretty good. But both times I ordered it, my order came out wrong. Once it had whipped cream on top when I asked for no whipped cream, and the … [Read more...]
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