Presenting the New Rules for Branding: How to Stand Out, Get Noticed, and Break Through The Noise

Yes, it's true. The difference between you struggling in your business and seeing the results you've been wanting is understanding the new rules for branding.

Working hard is admirable. Long hours can pay off. Learning about the latest greatest tactics and marketing hacks may make a difference...

But these aren't the solutions to your problem.

Let me tell you a little story about teaching my son how to ride his bike

A few years ago I spent an afternoon teaching my 9-year-old how to ride a bike without training wheels.

He's very smart and loves to figure things out. But he just couldn't get it.

He wanted to keep both legs out to the side to catch himself if he started to lean.

He was scared of falling.

I told him over and over again to "pedal". "Pedal. You've got to pedal."

But he just wouldn't do it.

Then I had him hop off the bike and sit down with me on the porch.

I decided to tell him the "why" behind the "what".

I talked to him about motion. And about balance.

And how he has to reach a certain speed to keep the bike balanced. And he can only do that by pedaling.

A light bulb went off. It clicked.

He hopped on. He pedaled. He rode his bike down the road by himself for the first time.

He came back up the road with an enormous smile on his face.

You can have your own light bulb moment

If you're like most people, you've been told over and over again to "pedal".

Blog. Build an email list. Network. Facebook. Hashtag. Instgram. Post. Post. Post.

But it doesn't make sense. It's not working.

And it's because you haven't had that light bulb moment for your own business.

I'm not going to tell you to pedal.

I'm going to sit down with you and give you the insight and knowledge you need to drive your own business forward with a big smile on your face.

I'm going to help you experience that light bulb moment that changes everything.

There's a little restaurant on a back road in the middle of nowhere

Just outside of Greenville, North Carolina. It's a teeny tiny little hole-in-the-wall restaurant.

Their specialty is chopped pork barbecue, slow cooked and seasoned to perfection.

They don't have a lot of items on the menu. There are no places to sit inside. They just have a few picnic tables outside under a big oak tree.

If you drove by it you might think it was an abandoned building.

They don't have a website. No Facebook page. No email list. No Instagram or Twitter.

They don't worry about blogging. Autoreplies. Hashtags. Or lead magnets.

But if you show up after 2pm, you're going to be out of luck...

Because by 2 o'clock on most days they're sold out. They've closed up. And they've gone home.

They understand the secret to success.

Wouldn't you love to have a business that's in such demand that there's always a line of people waiting to buy what you have to offer?

You wouldn't have to advertise. You wouldn't have to waste your time on Facebook. You wouldn't need to learn about Instagram hashtag best practices.

And you wouldn't have to feel sleazy trying to convince people to buy what you're selling using methods that some internet "marketing ninja" is peddling online.

You're looking for the secret to success

You're on a quest to figure out that one thing that will bring you success, right?

The thing that once you have it, everything will just click, and fall into place.

If you're like most business owners and solopreneurs, you've been tempted by networking events, workshops on marketing, and books on how to sale more effectively.

You've probably even purchased an online course about growing an email list, using social media, or blogging.

But let me guess, none of these things worked?

I mean. They kinda worked. But not like the testimonials of the people in the sales video. Or the rags-to-riches story of the person selling the course.

In the end, none of those things ended up being the secret to success.

Do you know why? Because they don't solve your core problem.

They don't help you stand out, get noticed, or break through the noise.

Introducing the New Rules For Branding

The New Rules for Branding is a time-tested business course that shows you how you can stand out, get noticed, and break through the noise.

When you understand these rules, and how to discover your unique branding and positioning, breaking through the noise is easy.

Getting customers and clients becomes less daunting. More passive. You don't have to work so hard for every sell.

And your customers become fans, and begin telling other people about you.

That's right, when you understand the new rules for branding, you get to take full advantage of word-of-mouth advertising... the most powerful, most cost-effective advertising there is.

And like the barbecue restaurant on that back road in Eastern North Carolina, you can experience success without all the latest and greatest marketing hacks.

A proven process for busy business owners and entrepreneurs

I've taught this course to hundreds of business owners in person over the past 10 years.

I've gotten immediate feedback, and I've followed up with my students over time. I've learned what works and what doesn't. What you need to know and what can be skipped.

This course is the culmination of that decade of teaching and feedback...

PLUS my Masters Degree in Business Administration (MBA), and another 10 years in marketing, management, and customer service.

It starts with a simple case study and insight into the future of marketing and what it means for your business.

Then we take a look at keys to success and definitions and concepts you need to be aware of before moving forward.

Next, I give you a simple, step-by-step formula and worksheet you can use to take action and make the changes you need to make to experience success.

Finally, and this is the best part of the entire course...

I will hop on the phone (Skype) with you and make sure you've had that light bulb moment. I'm going to make sure you know how to apply what you've learned and move forward with confidence.

  • Marit Weikel, Health and Wellness Coach
    David was able to break down basic marketing concepts and practical strategies in a way that left me feeling energized and empowered. He is a great presenter - knowledgeable, warm, funny, encouraging and a great coach. I highly recommend him as a speaker and a consultant.
    Marit Weikel, Health and Wellness Coach

You will learn:

  • How to find your sweet spot and what makes you unique, so marketing and advertising becomes easier and less stressful.
  • The primary methods you can use to quickly and easily stand out and get noticed, without gimmicks, hacks, or sleazy marketing tricks.
  • How to apply the lessons to your specific situation and move forward to grow your business with confidence.
  • The real reason why your business isn't a customer magnet and how to go from repelling to attracting the right people

But what if you already have a recognized brand, uniqueness, or USP (unique selling proposition)?

This isn't about changing your name, your logo, or even your website. Although you may decide to do so once you understand the importance of branding and positioning.

In fact, the restaurant I mentioned earlier doesn't have a logo, website, or expensive name.

But, they do have an easily recognizable brand. One that stands out. Gets noticed. Breaks through the noise.

And brings them customers day after day and year after year.

This course isn't about the superficial elements that many people consider "branding", like your logo. This is about the core, fundamental picture your customers carry with them in their mind about who you are and what you do.

It's about the story they tell themselves about who you are and what you do. It's about what those customers say to their friends when they refer you.

And ensuring that the do, in fact, refer you.

So unless you have more business and customers than you can handle, this course if for you, regardless of how long you've been around.

So what's the big deal?

"What's the big deal with branding, positioning, and messaging? Can't I just grow my email list and offer a coupon?" you may ask.

I know, I know. You're used to flashy new things online. Gurus talking about Instagram. SEO. Messaging apps. Video. Facebook Live.

But here's the thing. Those things are incredibly effective when you're unique and have a strong brand. They amplify word-of-mouth like never before.

But they don't work for every person in every business.

Because without a strong brand, your marketing and advertising will only amplify your weak brand that no one notices or cares about.

It's like putting a new coat of paint on an old, beat up car. The paint might be awesome, but the car is still a piece of junk that no one wants.

When you have a unique brand that stands out...

  • People will wait in line to buy from you
  • You can charge higher prices
  • You can earn more while working less
  • You can charge in advance for services
  • You can be more creative
  • You can fire bad customers and clients
  • You can work with who you want to work with
  • You can hire the best people to work for you
  • You can make a bigger impact
  • You can help more people
  • You can give more

Branding is why your local coffee shop can only charge $1.50 for a cup of coffee and barely make a profit, while Extraction Lab in New York can sell a cup of coffee for $16.

How long will this take?

The course is made up of 4 Modules with two videos each, totaling a little more than 120 minutes. I didn't fill it with fluff just to make it seem bigger.

I believe your time is your most valuable asset.

You'll have access to all of the modules at once, but you can go at your own pace.

I've also included written transcripts and audio files you can download to listen to while on the go.

To save you even more time, if you get the premium package, you can download one single zip file with all of the transcripts and audio files at once.

Do I get any support?

I'm glad you asked! Yes.

When you enroll in the course, you'll get email support to ask questions and get clarification on anything that you need help with related to the course.

With the premium package, you'll also get a one-on-one coaching session with me, via Skype, after you've gone through the material.

A $150 value!

That will give me a chance to help you apply the material to your own, unique situation and make sure you know how to move forward.

  • Jay Posey, Writer/Designer, Author of the Amazon Best Seller, THREE
    David has a true gift for tackling big ideas and chopping them up into achievable action items. Don't let his easy-going nature fool you; he's pretty much a marketing ninja.
    Jay Posey, Writer/Designer, Author of the Amazon Best Seller, THREE

Here's an outline of what you'll learn in the course:

Module 1:

  • Why we still advertise like it's the 1950's
  • Why most small business owners get marketing wrong
  • What the rise of social media really means for your business long-term
  • How positioning impacts your ability to make a profit
  • Why your freebies and samples backfire

Module 2:

  • Why most marketing and advertising gets ignored
  • How to get your customers to beg to hear from you
  • Ways successful businesses are redefining the industry
  • How to use your knowledge or sense of humor to get noticed
  • Why no one shares your business or content on social media

Module 3:

  • Where the term "Brand" came from and why that's important
  • Why your messaging and taglines are hurting your business
  • How positioning allows you to charge more and target ideal clients
  • How the sales process has changed and what it means for you
  • Whey the 4 P's of marketing still matter and how to use them for success
  • How to utilize your customer's buying cycle to increase revenue

Module 4:

  • Why your lack of focus is hurting your business
  • Why offering your customers fewer options leads to more rapid growth
  • How to find your sweet spot so you too can focus
  • How to determine if you really have a hobby, not a business
  • Critical questions to ask before making any changes in marketing
  • What you should do now to take your business to the next level

Are there any bonuses?

We all love bonuses right?

I have good news. The premium option has several bonuses for you.

Entire slides of the course videos.

Zip file to download all the transcripts and audio files at once.

Branding and design toolkit with a list of all the places I go online to get free images, graphics, logos, business cards, videos, music, and more. (This will save you hours and hundreds of dollars alone.)


  • Sheba Lowe Brown, President at A+ Test Prep
    David's guidance and mentoring are nothing short of superb. We have consulted with him on everything from website design, domain purchasing, social media marketing, and email marketing...[This] is an excellent resource if you want to grow.
    Sheba Lowe Brown, President at A+ Test Prep

Frequently Asked Questions:

Why aren't you charging more since you include email support and one-on-one calls?

If you've looked at other course online, you know that they can easily range from $499 - $999 without any real support, let alone one-on-one coaching.

But most people can't afford that type of money and most courses really aren't worth that - for most people. I've paid as much as $1,500 for courses, in part to learn (I'm always learning), and in part to see what others are doing.

From my experience, the courses at that level have so much content that it takes months or years to get through and apply, and most people don't.

I'd rather give you something you can get through, learn from, and apply, than sell you something you can't use.

With the email support, how much can I email you and for how long?

You can email me as much as you need to process the material and apply it to your business. As long as I can tell you're watching the videos and paying attention, I'm happy to help you.

I do my best to respond within 24 hours as long as it's not a weekend, holiday, or my vacation (which you'll get an autoreply to let you know when I'll be able to respond).

You'll have lifetime access to the course so you can pretty much email anytime in the future as long as I'm still running SuperSimpl.

Is there a money-back guarantee?

Absolutely! You get my Golden Nugget guarantee.

This course is packed full of golden nuggets of wisdom and insight. Other students have told me so - it's not just my opinion ;)

But, if you go through all the material and it's nothing new. It's not useful. And you didn't find a single golden nugget worth the price. Well then, just email me and let me know and I'll happily give you a 100% refund.

Most people give you 30 days, but I'm so confident that this is worth 10 times what I'm charging, that I'll give you 90 days to get through the videos and decide for yourself.

What equipment do I need?

You'll need access to the internet and a connected device - phone, computer, or tablet. You don't have to have a computer, although not having one will greatly limit your options as far as the downloads.

What forms of payment do you accept?

You can pay securely via PayPal, Discover, Visa, American Express, or MasterCard.

If I request a refund, when will I get it?

Refunds are initiated within two business days of receiving your request. It typically takes 5-10 business days from that point for the refund to show back up in your account.

Basic Course Package

All 4 Modules

Written Transcripts

Audio Files


Email Support





  • Pam Goodman, President at Connecting the Dots, LLC
    David Mooring is fantastic. His ideas, delivery and ability to share his knowledge in a humorous, engaging setting is well worth your time and effort.
    Pam Goodman, President at Connecting the Dots, LLC


About the Instructor

mooring_headshotDavid Mooring, MBA

David Mooring is a marketing strategist, consultant, and public speaker with nearly 20 years of experience in marketing, management, and customer service. He is Founder of BurlapSky, Inc. and, and regularly speaks at universities, colleges, chambers of commerce, and other professional organizations.

David’s digital portfolio includes both regional and national organizations, from the Durham Chamber of Commerce and Cape Fear Coast Convention and Visitors Bureau, to NBC Universal, Domino’s Pizza, and Martha Stewart Living. David is a native of North Carolina and earned his Bachelor of Arts in International Studies from UNC Chapel Hill, and his MBA from Regent University.


What Others Have to Say About David

  • David is tactic-agnostic--his only allegiance is to providing the right mix to fit the individual business strategy and available supporting budget, and he has a remarkable way of finding each client's sweet spot for maximizing exposure and lead generation.
    Brian Castle, Owner/Creative Director at Parklife Communications
  • David Mooring has taught several business seminars for the Small Business Center and in each one the attendees have rated him very highly for his experience and expertise. He communicates well and with patience, working hard to make each session a solid learning experience for his students. We will continue to use him as one of our most valued instructors.
    Dub Gulley, Former Director, Durham Tech Small Business Center
  • David’s marketing talent is remarkable in many ways. He has a wonderful way with the written word. He is clear thinking and creative. He stays on top of current digital technology and uses it wisely… He also has conducted very well received workshops for our very organization (a quite diversified group of B2B and B2C businesses).
    Lee Heinrich, Business Consultant
  • David was fantastic to work with! He has a great understanding of business and a practical and pragmatic approach to problem solving. His insight and feedback were invaluable and his responsiveness was the best!
    Jackie McLaughlin, Finance Director, Durham Chamber of Commerce
  • I’ve known David for over a decade, and he is a man of integrity. His attention to detail, responsiveness and pricing consistently exceeded my expectations, and his knowledge of marketing trends was eye-opening.
    James Forrest, Principal, The Forrest Firm
  • David understands what businesses need. His solutions are on target, both in scope and cost-effectiveness. Combine that with the opportunity to do business with a person of integrity, and you know you have a good partner.
    Susan L. Caddell, Owner/President, Caddell Communications
  • From our very first meeting, I felt confident in David’s understanding of business and marketing. He quickly digested the particulars of my business and my goals for the business and came up with a very cost-effective plan for helping me reach those goals.
    James Brooks, Principal, The Law Office of James Tyler Brooks
  • David Mooring has been an incredible partner for Kings Park in our marketing needs. From consultation on our website to social media to a print advertising strategy, David has helped us maximize every dollar of our marketing investment. I wholeheartedly recommend David to anyone looking to take their marketing strategy to the next level for business development purposes. Valuable insights experience and integrity this team will be a benefit to your organization.
    Eric Syfrett, Executive Pastor, King’s Park International Church