Want your customers to trust you?
Tell them they don’t need you.
They don’t need your service. There’s a cheaper, more effective, or simpler approach to solving their problem or generating results.
Give them free advice, or take five minutes to point them in the right direction.
When someone realizes you’re putting their best interest over your financial interests, you gain immediate credibility and trust.
Firestone gained my trust when they told me they fixed a problem I thought may cost upwards of $400, with a $25 test and a free clamp.
Not only will I continue to use them for all future repairs, I’m eager to let others know how trustworthy they are. Especially in an industry that often seems as shady as SEO and MLM.