My wife and I are standing with the realtor looking at the nearly completed new house.
It’s not ours. One he’s showing us. A new neighborhood with new houses going up.
He can tell we like the house.
He asks us a few questions about our kids. About guests. In-laws coming.
Within minutes my wife is thinking aloud which room will be the younger child’s. Which one will be the oldest’s. Where the in-laws will stay when they visit. Where the furniture will go, and how the kitchen will be arranged.
The realtor was quiet.
He asked the right questions. Let my wife and I start answering. Then he shut up.
Within minutes we had moved into the house. We were living there.
We could see the cars in the garage. The kids playing in the backyard. The family gathered around the table.
(Ok, it’s not really sold, but it might as well be. We can’t stop talking about it.)
The realtor didn’t have to sell us on the house. He simply led us down the path to selling ourselves.
It’s a well-known selling technique, but most small business owners and artists don’t understand how to implement it.
Car salesmen do for sure!
“Would you like a test drive?”
It’s not hard to picture yourself in a car when you are in fact IN said car.
The point here is this. To inlist your customers as sales agents, you must get them to picture their life with the problem solved or the result gained.
Once they can picture the result or solution, assuming it’s one they want, they will willingly begin selling themselves.
Case And Point
Imagine what your business will be like when you’re well known and in demand. When you have more potential customers than you can manage and you’re having to be more selective. You end up turning away people.
How awesome will it be when you get to that place where people will gladly pay a premium to wait in line for your custom work or solutions? You work when, where, and how you want to. You pick and choose clients or projects.
How would you like to get to that point sooner than later? In a few months rather than in a few years?
What if you could make a few simple tweaks to your online presence and develop a simple system that continually attracts all those ideal clients?
Well, I’ve got great news!
You can. You can build a consistant flow of quality customers. Sooner than later.
You can get to that point where you’re not fighting so hard. Where great customers look for you.
If that’s what you want, you can get started by signing up for my Free Online Marketing Course right here on this page.
I’ll walk you through the steps you need to start building a steady stream of ideal customers.
Get the customers you want. Customers that pay top dollar. Customers that love what you do.
If you need help today and you just don’t have time to work through my free online marketing course, fill out my contact form. I’ll follow up with you within 12 hours or less. I’ve got a few coaching spots open, and I’ll be happy to see if I can help you get the customers you need to grow your business!