Glenn the Geek: Break The Rules, Make Money Podcasting

In this episode of Remarkable, I have a conversation with Glenn the Geek, a veteran podcaster who has been podcasting for more than 8 years. He runs a niche podcast network, Horse Radio Network (HRN), that includes 8 shows with 20 different hosts, and they’ve produced over 4,300 episodes.

HRN has an estimated 130,000 listeners in over 92 countries, which has helped them secure more than 30 sponsors per month. He has a wealth of knowledge in the podcasting space and has spoken at numerous conferences about podcasting and advertising.

In this episode, Glenn and I discuss:

How to sell ads and find sponsors regardless of your download numbers
What types of ads you should offer potential sponsors
Which ads sell the best
How much you should charge for ads
The biggest mistake you can make to damage your sponsor relationships
His #1 key to creating a remarkable podcast
Why he disagrees with popular advice on podcasting and why you should, too
How to find a great niche and understand what your audience wants
Where to find your audience and the importance of how they consume content
His tried-and-true criteria for finding a great host or co-host for your show
How to structure a podcast network

Listen to my interview with Glenn the Geek below:

Links and Resources Mentioned:

The following list of the links, podcasts, and resources mentioned in this episode of Remarkable.

Full Transcript:

Read or download the full transcript of this episode: How to Break All the Rules and Make Money Podcasting

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Glenn the Geek on How to Break All the Rules and Make Money Podcasting