In this week’s episode, I get to have a conversation with another podcaster I met in person at the Podcast Movement conference in 2015, Jerod Morris.
He’s full of great information on podcasting and has spent nearly a decade working in online media strategy, production, and marketing.
Jerod has been a featured speaker at conferences across the country on leadership, content strategy, and podcasting.
He is the host or co-host for a total of five different podcasts and he currently serves as the VP of Marketing for Rainmaker.FM.
In this episode, Jerod and I discuss:
- How to use digital marketing to build your audience
- How you can use networking to generate more traffic
- How to move people from your podcast to your email list
- Which type of podcast is the hardest to launch
- One big reason you shouldn’t start a podcast if you haven’t already
- How building an online course helps build your fan base
- How to get your course members to stay
- Why it’s important to keep a schedule
- When to pivot or drop a podcast that’s not working
Listen to my interview with Jerod Morris below:
Links and Resources Mentioned:
The following list of the links, podcasts, and resources mentioned in this episode of Remarkable.
- Midwest Sports Fans
- Rainmaker Digital (affiliate)
- Lewis Howes
- Robert Bruce
- Sonia Simone
- Chris Garrett
- Hack the Entrepreneur with Jon Nastor
- Essential Elements of a Remarkable Podcast
- Podcast On the Brink
- Hardcore History with Dan Carlin
- This American Life with Ira Glass
- Mystery Show with Starlee Kine
- TED Radio Hour
- Fresh Air with Terry Gross
- Fantasy Footballers Podcast with Andy Holloway, Jason Moore, and Mike Wright
- Stand Out and Get Noticed with Christina Canters
- WTF with Marc Maron
- Hit Publish with Amy Harrison
Read or download the full transcript of this episode with Jerod Morris: Building an Audience with Digital Marketing, Email, and Online Courses
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