Keith Arem on How to Break Through the Noise with Technology and Creativity

In this week’s episode, I’m excited to share a lengthy discussion I had with Keith Arem, a professional musician, film director, published author, and talent director.

Keith is best known known for his work in sound and audio, and his list of clients includes Activision, Ubisoft, Sony, Electronic Arts, Microsoft, Fox, and Disney.

He has recorded and produced over 600 commercial releases, including each of the following video game series: Call of Duty, Saints Row, Ghost Recon, Spiderman, Tony Hawk Pro Skater, Persona, Rainbow Six, and Titanfall.

Keith is the Founder and President of PCB Productions, founding member of the band Contagion, author of three highly successful graphic novels (Ascend, Infex, and Dead Speed), and Director of the recent feature film, The Phoenix Incident.

In this episode, Keith and I discuss:

What it takes to make a name for yourself as an artist and creative
How to put together a great team for your creative project
The 3 elements of a strong team
The key components needed when producing a drama or story-based show
How to find great voice talent
How to build an audience early and quickly
How to break through the noise and get noticed
Why you should create the technology your product needs
What happens when you focus on projects that bring you inspiration
How to go about making connections by doing what you already love
What it means to break out of the box and make magic
How using social media creatively is a game changer
How you can create the platform you need to get your content out
How the viral element of creativity is just as important as the creativity

Listen to my interview with Keith Arem below:

Full Transcript:

Read or download the full transcript of this episode: Keith Arem on How to Break Through the Noise with Technology and Creativity.

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