Want to cut down on marketing costs?
Create a product that markets itself.
It’s not that hard but does require quite a bit of creative thinking.
Here are three great examples of products that market, so you don’t have to:
Little Missmatched sells crazy, colorful girls socks in packs of three.
Nope, not a typo.
You don’t get 2, 4, or 6. You get 3.
None of which match.
Purpose: Trade them.
Result: The product gets better and more enjoyable as the number of customers increases.
Girls will inevitably convince their friends to buy.
Each CD package contains two identical CDs in a butterfly package with a perforated fold down the middle.
Buy one. Get two. Give one away.
The act of buying a CD in and of itself means the product will spread.
Dollar Shave Club is an online subscription service for one of the most basic necessities for men. Razors.
Pay a monthly fee. Get a pack of razors.
Although they rely heavily on their humorous advertising (check out the homepage video), that’s not what makes their razors contagious.
What’s contagious is that for every new person you introduce to Dollar Shave Club, you get a month of razors for free.
Refer 12 of your friends, get a year’s worth of razors.
Or, as their website suggests, sign up 1,000 friends, get 83 years of free razors.
Are you familiar with other products that market themselves? If so, message me on Twitter and let me know.