Most of your prospective clients have decided if they’re going to work with you before they ever contact you. Before they even pick up the phone or email you.
Maybe they found you through a Google search, asked for info from one of your existing clients, or got your name as a referral. Of course, you should be tracking your marketing efforts.
But at this point, they’ve already checked out your website. They’ve researched who you are and what you do.
They’ve skimmed your blog and subscribed to your email list. They’ve read your bio and they’ve seen your case studies or client testimonials.
In the course of they buying cycle, they’ve already decided if they like you. If they trust you, or not.
That’s important! Are you actively managing that part of the buying cycle?
Your website is now a sales tool. It’s a 24/7 sales rep and lead generation system.
Is it working? Is your site turning visitors and prospective clients into qualified leads? Is it actively growing your business…
while you sleep?
It should be. It can be. And businesses that are growing rapidly right now are the businesses that understand this.
They’ve taken time to turn their website into a well-oiled, lead generation machine.
Perhaps it’s time you do the same. I’ll help you get started.
Here are 10 free tools that you can use to get more leads from your existing website.
(click on the image below to see a larger view)
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Conclusion
I can’t stress enough how important your website is. Especially for lead generation. Your website is either building your business or hurting your business. It’s your job to find out which.
The best place to start? Copy and paste some of your content into the Hemingway App. Then head over to GTmetrix to run a speed test.
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